Why is Labubu so popular?
With these strange-looking soft toys becoming a must-have accessory in 2025, many people were left wondering: What on earth is a ‘la boo boo’? 💭
It might seem like Labubus appeared out of nowhere, but these collectable plush toys from the POP MART company have been around for a while!
The popularity of Labubus began to grow in East and Southeast Asia in 2024, especially when BLACKPINK’s Lisa posted photos of them in April. Soon, not only K-pop fans and idols were collecting Labubus, but Western celebrities like Rihanna and Kim Kardashian were seen with them, too. 🤩
Typically sold in blind boxes, the fun of collecting all the different designs and searching for rare or secret editions helped the Labubu craze to grow on social media, creating a large online community. At LoveJojo, we always encourage customers to share their unboxings on social media!
More than a traditional toy, Labubus are now a cultural phenomenon – encouraging artistic self-expression and escapism for adults and children. 🎨
It’s impossible not to fall for this cheeky monster with its mischievous grin, pointy ears, and adorably scruffy looks. So, don’t be left out – discover all the different Labubu series available at LoveJojo and order genuine Labubu products today!
How do I spot a fake Labubu?
Genuine Labubus manufactured by POP MART come with holographic stickers and QR codes that you can scan to prove they’re authentic. 💯
Signs that a Labubu is fake include the wrong number of teeth (they should have nine), overly vibrant colours, poor-quality materials, and wonky features. The product may not look like the image on the box, and the designs on the box itself may be poorly printed.
With such high demand for Labubu plush toys crashing websites and wiping shelves, it can be hard to get your hands on a real Labubu. 😔
Official Labubu dolls are sold in POP MART stores and vending machines (roboshops) in more than 30 countries, but if there isn’t one near you, it can be easy to fall for fake Labubus that don’t come from the China-based retailer.
These days, there are lots of counterfeit versions on the market, with imitation products known as ‘Lafufus’. The off-brand versions aren’t made by the actual company, though, so they are often poorly made and unsafe for children. ❌
Sadly, Labubu counterfeit toys may contain harmful materials and loose parts that present a choking hazard to little ones, which is why councils across the UK have seized many fake Labubus for breaching UK toy safety regulations.
Always make sure you’re buying authentic Labubu dolls from a trusted seller like LoveJojo – read our guide on where to buy a Labubu in the UK to make sure you don’t fall for any fake Labubu monster toys! 😇
How many Labubu series are there from POP MART?
The POP MART company has released hundreds of Labubu figures and dozens of collections over the years. Ranging in size and price, these designs include popular promotional collaborations with big brands like SpongeBob and Coca-Cola!
Created by the artist Kasing Lung from Hong Kong, these Nordic folklore-inspired monsters include Labubu, the queen of playful mischief, and other fictional characters that are members of her family, like Zimomo and Mokoko.
Some of the most popular Labubu series you can find at LoveJojo include:
Exciting Macaron 🍬
Have a Seat 🏝️
Big Into Energy 🚀
Click on the products on this page to see examples of the dolls you can collect, with different colours and expressions available!
From older collections like Fall in Wild to the latest designs like Pin for Love, there are so many Labubu toys to choose from. To learn more about the Labubu dolls we stock, check out our blog: How many Labubu series are there?
Or, if you need help ordering Labubu products, get in touch with the LoveJojo team!
What is a vinyl plush pendant blind box?
If you’re new to collectible culture, you might not know that most POP MART toys, like Labubus, are sold in blind boxes. These contain a random toy from a series, which means you could get any of the designs shown on the packaging.
The mystery of not knowing which cheeky character you’re going to get is a big part of the fun – especially if you share photos or videos of your Labubu unboxing on social media platforms to boost the excitement! 📦
One of the most popular Labubu products is a vinyl plush pendant blind box, which contains a mystery Labubu doll with plush fur and a lanyard. These pendant versions are fashionable favourites because you can easily clip them onto your bag, clothes, or keychain.
Each Labubu series has at least a few different styles, with one secret Labubu design that’s much harder to find. 🔍
Want to get your favourite Labubu design on the first try? Luckily, we sell both unopened blind boxes and specific figures at LoveJojo, so you can order the Labubu you want directly instead of getting a random doll!
For more information on the blind box and non-random Labubu plush toys we stock, simply send us a message. 💬