How many Labubu series are there?
Posted by Jojo Tse on
Unless you’ve been living under a rock this year, you’ll know that Labubu dolls are one of the most popular toys in the world.
While Labubus only became a global phenomenon in 2025, the manufacturer POP MART has released hundreds of Labubu products over the years. So, with dozens of different types to choose from, where should you start?
As experts in everything cute and quirky, LoveJojo is here to help UK Labubu collectors buy their favourite blind box series online and add new designs to their ever-growing Labubu collections. 🪄
Check out our guide to the most popular Labubu series below to help you kick-start your POP MART collection!
What are the different Labubu series?
In the past few years, POP MART has launched over a dozen Labubu series, sending collectors into a frenzy with each new collection. There are lots of different figurines, but the fan favourite format is the Labubu blind box.
Gaining popularity on social media thanks to the exciting nature of opening a mystery box to reveal the Labubu, there’s no doubt that Labubu vinyl plush pendant blind boxes are the top choice for fans around the world. 🌎
That said, with these plush accessories often selling out fast, many collectors still find it fun to choose vinyl figurine blind boxes instead. With such cheerful and unique designs in every series, you can’t go wrong with Labubu blind bags!
Throughout surging social media trends, here are the latest Labubu series that everyone has their eyes on:

Exciting Macaron Series
As the first vinyl face plush pendant series, the Labubu Exciting Macaron series was the one to launch the brand into the spotlight, introducing the Labubu teddy keychain design with soft fur and a vinyl face, hands, and feet.
Launch date: 26/10/2023
Theme: Sweet pastels 🍬
Regular design odds: 1/6
Secret probability: 1/72

Fall in Wild Series
This limited edition vinyl-and-plush figure is available as a standard-sized Fall in Wild Labubu Pendant option or a larger Fall in Wild Labubu Doll, both wearing an adorable outfit of blue overalls, a bucket hat, and work boots.
Launch date: 12/04/2024
Theme: Outdoor adventure 🌿
Number of designs: 2
Unique size: 40cm doll

Have a Seat Series
Rather than standing up, the dolls in the Labubu Have a Seat series come in a sitting-down pose with a variety of fun facial expressions – perfect for chilling by the pool, hanging out on the beach, or relaxing after an adventure.
Launch date: 11/07/2024
Theme: Summer holidays 🏝️
Regular design odds: 1/6
Secret probability: 1/72

Lazy Yoga Series
While they aren’t plushes or pendants, the Lazy Yoga Labubu figures still feature a soft material for their fur. Ranging from around 5.2cm to 11.3cm, these monsters are caught in various silly meditation and exercise poses!
Launch date: 08/08/2024
Theme: Yoga workouts 🧘
Regular design odds: 1/10
Secret probability: 1/120

Coca-Cola Series
Collaborating with the global drinks company, November and December 2024 saw the launch of a larger range of Coca-Cola Labubu Figures and a selection of Coca-Cola Labubu Pendants, all featuring the brand's iconic red and white colour scheme.
Launch date: 21/11/2024–19/12/2024
Theme: Coca-Cola drinks 🥤
Regular design odds: 1/10 or 1/2
Secret probability: 1/120 or 1/72

Let’s Checkmate Series
Bringing the game of chess to life in a unique way, the Labubu Let’s Checkmate Plush is a 37cm tall king in a regal crown and cape, while the Labubu Let’s Checkmate Hanging Card is a 17cm tall pastel-coloured queen.
You can accessorise with the Labubu Let’s Checkmate Pendant series and Labubu Let’s Checkmate Fridge Magnets, or drink from a Labubu Let’s Checkmate Mug!
Launch date: 06/02/2025
Theme: Chess pieces♟
Plush figure designs: 2
Blind box series: 2 (1/6 odds)

Big Into Energy Series
Released around the time the brand REALLY took off in early 2025, the Big Into Energy Labubu series was so popular that it crashed websites.
If you want something bigger than the pendant version, there’s also a neon-coloured, 37cm tall Big Into Energy Rock the Universe Doll!
POP MART also released a Big Into Energy Phone Charm series, and with a Big Into Energy tech accessory blind box, you could even get a wireless charger or phone case (iPhone 16 Pro or iPhone 16 Pro Max).
Launch date: 24/04/2025
Theme: Positive energy ✨
Regular design odds: 1/6
Secret probability: 1/72

Wacky Mart Series
Inspired by Japanese convenience store culture, the Wacky Mart Labubu series includes figurines based on snack foods. There’s also a 1/6 Labubu Wacky Mart Pinch Pendant series, and a Labubu Wacky Mart Earphone Case!
Launch date: 12/06/2025
Theme: Japanese snacks 🍙
Regular design odds: 1/12
Secret probability: 1/144

Pin for Love Series
Labubu plush pendants just got even cuter and cooler!
With the Labubu Pin for Love A-M and Labubu Pin for Love N-Z blind box series, you can enjoy a mini Labubu with a letter bead featuring your own initial or a loved one’s initial, be it your best friend or sweetheart.
Launch date: 12/06/2025
Theme: Expressing love 💌
Regular design odds: 1/14
Secret probability: 1/168
How many secret Labubus are there?
Every Labubu blind box series comes with a set number of standard figures to collect, plus one secret Labubu design. Whatever the collection, people love trying to find this rare Labubu! 🔍
The chances of getting a secret Labubu in your blind box can vary depending on which series it’s from, as one collection might have 1 in 72 odds and another series could have higher 1 in 168 odds, making the hidden design even rarer.
If you really want a special secret Labubu, we can help at LoveJojo. To save you time, money, and heartache, we carefully open some blind boxes and list them for sale based on the specific character inside.
This means you can buy the exact Labubu character you want, without the mystery! 🔮
Order Labubu blind boxes from LoveJojo
Here at LoveJojo, we stock as many Labubu products as we can for our UK customers, including limited edition seasonal designs and collaborations – making it easier for you to find the perfect Labubu gifts. 🎁
All of our Labubu toys are 100% authentic POP MART items, so you can be sure you’re getting a high-quality product every time, with tracked shipping from our UK warehouse to provide extra peace of mind.
So, if you’ve been wondering where to buy a Labubu in the UK so you can start collecting, the answer is: LoveJojo! 🎉
Browse our online store today to discover a variety of authentic Labubus and POP MART figurines, and if you have any questions about the Labubu toys we stock, just send us a message!